JUST IN; Ryan Reynolds’ Wrexham have smaller than expected US fanbase with just 5,000 households watching

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Ryan Reynolds’ true impact on Wrexham – but paying US fanbase isn’t what you’d expect

Hollywood stars Ryan Reynolds and Rob McElhenney’s Wrexham have become a global phenomenon, but it appears as if they are yet to make a significant impact in the United States… just yet

Wrexham's US fanbase is smaller than expected, even with Reynolds' star power

Wrexham’s US fanbase is smaller than expected, even with Reynolds’ star power

They may be co-owned by Hollywood stars Ryan Reynolds and Rob McElhenney but League Two Wrexham is still gaining a foothold in one major market.

Due to their profile Deadpool star Reynolds and cIt’s Always Sunny in Philadelphia creator McElhenney, have attracted significant players to the Welsh club including Paul Mullin, Ben Foster and James McClean. However, their notoriety alone hasn’t guaranteed a large American following for Wrexham, well, just yet at least.

Shaun Harvey, director of Wrexham and advisor to Reynolds and McElhenney, gave insight into the global popularity of the club post celebrity ownership. Yet, he emphasised that they have plenty of work ahead to create a substantial imprint on the US as an English Football League (EFL) team.

Ryan Reynolds's impact on Wrexham's US fanbase is smaller than expected

Wrexham is said to have the biggest international fan base of any EFL club

Harvey told the The Guardian: “There’s probably 5,000 US households that have an annual subscription to watch Wrexham games live,” expanding further, “In isolation that might not sound like a lot, but it’s a massive amount in comparison to the majority of other clubs in the EFL.”

Wrexham is said to have the biggest international fan base of any EFL club. And that includes giants Leeds United and Leicester City.

But the ex-boss of the EFL Harvey didn’t reveal the exact viewer numbers for the ‘Welcome to Wrexham’ documentary, which has been given the go-ahead for a third series, and he calls it the club’s “biggest commercial asset”, reports the Mirror.

However, if Wrexham and other EFL clubs want to make waves in the United States, Harvey says that “access is absolutely key” and he thinks games should be shown live and free-to-air in America.

“From a market perspective the best rights deal, for the US or any other market, is one that makes matches free to air and accessible for anyone who wants to watch them,” Harvey added. “There’s a balance to be struck between exposure and financial return so it makes sense to combine free-to-air with some direct consumer subscription type channel.”

 

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