Latest Sunderland kit is a red and white delight!

It’s here – and it’s a beauty! After months of waiting since rumours first started about hummel partnering with the club we have now seen their new home design for the 2024-25 campaign, and the initial response has been very favourable. Phil West and some of the roundtable lads Sunderland x Hummel: They’re back! – Roker Report (sbnation.com) Sunderland’s new Hummel gear — “Take my money!” or “I’ll pass, thanks”? –

It is easy to see why the shirt is so popular – lots of fans prefer there to be stripes across the sleeves and back sections (described in the press release as all-over stripes), and those that like bespoke features are very well catered for with several references clearly making it a Sunderland shirt and not just a generic template. Nods to the city’s proud shipbuilding past and the Stadium of Light’s location give a real sense that this is ‘our’ kit, and the micro detailing paying homage to the club’s former ‘ship’ crest is a particular highlight in my book.

Although there are plenty of retro touches the shirt still managers to have an up to date feel, with a red central stripe being retained, a smart wrap over collar and iconic hummel chevrons down the shoulders.

Whilst it might not be seen as essential as a replica top, the training, travel and ‘matchday’ ranges should have plenty takers. Those that can afford this stuff will hopefully swell the coffers further, in turn justifying the decision to link up with hummel again after so many pleas for it to happen. The fans have expressed a desire for a more customised kit deal, and the fans quite rightly have also expressed a desire for better stock availability too – something that will hopefully be provided now that Fanatics are involved.